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Insecticides in South Africa

Table of contents
Owing to the cyclical nature of innovations within the insecticides category, operators shifted their focus towards price promotions for multipacks and increased advertising during 2009. In particular, Reckitt Benckiser South Africa (Pty) Ltd’s Mortein and SC Johnson & Son of South Africa’s Raid benefited from the application of these strategies, with these multinational players offering their brands in larger pack sizes but at a lower unit price, supported by effective marketing. Euromonitor Internationals Insecticides in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Home Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.