Insecticides in South Africa

Owing to the cyclical nature of innovations within the insecticides category, operators shifted their focus towards price promotions for multipacks and increased advertising during 2009. In particular, Reckitt Benckiser South Africa (Pty) Ltd’s Mortein and SC Johnson & Son of South Africa’s Raid benefited from the application of these strategies, with these multinational players offering their brands in larger pack sizes but at a lower unit price, supported by effective marketing. Euromonitor Internationals Insecticides in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Home Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables
Executive Summary
Mixed Performance for Home Care in 2009
the Economic Downturn Affects Consumer Behaviour
Growing Focus on Price Competition Sees Shift in Share
Supermarkets Remain Key Distribution Channel
Home Care Poised To Return To Stronger Growth As Economy Rebounds
Key Trends and Developments
Private Label Offerings Grow in Sophistication and Variety
Higher Electricity Rates To Jolt Consumer Purchasing Power
the Rise of the Black Middle Class Expected To Continue To Impact Home Care Sales
Good Prospects for Affordable eco Or green Products
Urbanisation Boosts Interest in Home Care
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Amka Products (pty) Ltd
Strategic Direction
Key Facts
Summary 2 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Amka Products (Pty) Ltd: Competitive Position 2009
Bliss Chemicals (pty) Ltd
Strategic Direction
Key Facts
Summary 4 Bliss Chemicals (Pty) Ltd: Key Facts
Company Background
Production
Summary 5 Bliss Chemicals (Pty) Ltd: Production Statistics 2009
Competitive Positioning
Summary 6 Bliss Chemicals (Pty) Ltd: Competitive Position 2009
Carbro Manufacturing
Strategic Direction
Key Facts
Summary 7 Carbro Manufacturing: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Carbro Manufacturing: Competitive Position 2009
Tiger Brands Ltd
Strategic Direction
Key Facts
Summary 9 Tiger Brands Ltd: Key Facts
Summary 10 Tiger Brand Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Tiger Brands Ltd: Competitive Position 2009
Unsgaard Packaging (pty) Ltd
Strategic Direction
Key Facts
Summary 12 Unsgaard Packaging (Pty) Ltd: Key Facts
Summary 13 Unsgaard Packaging (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Unsgaard Packaging (Pty) Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Insecticides by Subsector: Value 2004-2009
Table 12 Sales of Insecticides by Subsector: % Value Growth 2004-2009
Table 13 Spray Insecticides by Type: % Value Breakdown 2006-2009
Table 14 Insecticides Company Shares 2005-2009
Table 15 Insecticides Brand Shares 2006-2009
Table 16 Forecast Sales of Insecticides by Subsector: Value 2009-2014
Table 17 Forecast Sales of Insecticides by Subsector: % Value Growth 2009-2014