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Crop Protection Manufacturers Report 2011: A Strategic Market Analysis of the U.S. Crop Protection Industry

Table of contents

The 2011 U.S. crop protection market experienced dramatic price decreases in addition to the high inventory levels at the distributor level causing unfamiliar market situations for all levels of the supply chain. This report captures these market situations and trends that include:

_ Seed treatments and coatings
_ Generic manufacturers and products
_ Branding strategies
_ Distribution structure
_ Retailer sales strategies
_ Biotech seed traits perspective

This study provides reliable 2011 company and product sales information which is the foundation for any assessment within the U.S. crop protection industry. Crop protection is increasingly defined by a complex set of technologies and marketing strategies that go beyond the traditional definition. This includes seeds and seed treatment products in addition to generic pricing strategy and distributor level activity which all must be taken into account for a complete and thorough market anaylsis of the U.S. crop protection industry.